Black Friday. Cyber Monday.

For many heart-centered entrepreneurs, those words bring up a lot.

Maybe you picture endless emails, flashing countdown timers, and pushy sales tactics. The kind of marketing that feels noisy and corporate—completely disconnected from the way you actually want to serve.

It’s no wonder so many soulful business owners skip it altogether.

But here’s the truth: Black Friday doesn’t have to be that way. It doesn’t have to drain your energy or make you feel like you’re selling out. It can be an opportunity to connect more deeply with your soul clients and give them an intentional way to say yes to your work.

In this post, I’ll show you how to approach Black Friday and Cyber Monday in a way that feels aligned, easeful, and true to your mission.

1. Redefine what Black Friday means for you

Black Friday isn’t about competing with big-box stores. It’s a moment in the year when people are already open to buying. They’re primed to invest in themselves.

Why not meet them there?

For coaches, healers, and visionary entrepreneurs, this isn’t about hype. It’s about creating a clear and meaningful way for your soul clients to work with you.

Think of it as an invitation. You’re not shouting over the noise. You’re offering something intentional—something that helps them move forward at exactly the time they’re already ready to act.

2. Anchor in alignment first

Before you create a Black Friday special or map out a promotion, pause. Ask yourself: Does this offer reflect my mission, my values, and the transformation I provide?

When an offer is aligned, it feels exciting to share. You can talk about it easily. You feel proud of it. Clients can sense that energy.

When it’s not aligned, it feels heavy. You hesitate to promote it. That energy shows too.

Anchoring in alignment matters more than anything else. If you want help getting clear before promo season, my Visionary’s Legacy Brand Alignment Guide is a great place to start.

3. Focus on connection, not noise

Inboxes fill up fast during Black Friday and Cyber Monday. Everyone is sending “last chance” deals and “don’t miss out” messages.

But your soul clients don’t need another shout. They need to feel seen.

Connection is your strength. Write in your own voice. Share why this offer matters to you. Remind them that you understand what they’re working toward and that you can help them take the next step.

And please don’t wait until Black Friday to show up. Nurture your email list now. Share insights, stories, and small wins so they’re already warm and engaged by the time your promotion goes live.

If you need a reminder of why this matters, read my post Why Every Heart-Centered Business Needs an Email List.

4. Create spaciousness in your plan

Hustle will drain you faster than anything. That’s not what this season is about.

Create a plan now so you can move through November with calm and clarity.

Decide how long your Black Friday promotion will run. Will it be one day, a weekend, or a week? Map out your emails and social posts ahead of time. Schedule them so you’re not scrambling at the last minute.

When you give yourself this spaciousness, you’ll actually have energy left to connect with clients and enjoy the holiday season.

This isn’t about doing more. It’s about creating enough space to show up with presence.

5. Think beyond the quick sale

Yes, Black Friday can bring in revenue. But the ripple effect can be even greater.

This season is also a chance to:

• Grow your email list
• Increase your visibility
• Start new client relationships that may evolve long after the promotion ends

Not everyone will buy right away. But when you create an aligned experience, you’re building relationships that continue to grow.

Redefine success. The sales you make that weekend are only part of the story. The real power of Black Friday is how it fuels the long-term vision of your business and legacy.

You don’t have to skip Black Friday

You don’t have to sit this out just because you’re not a corporate brand. You can join in with intention. You can create a Black Friday offer that aligns with your mission and connects with the people who are already looking for you.

And you can do it without the hustle or the hype.

If you’d like a step-by-step framework to map your own aligned Black Friday offer, grab my free guide: 3 Simple Steps for an Easeful, Aligned Black Friday™ Cash Injection.

Or, if your website or brand feels out of sync heading into promo season, let’s bring it into alignment together so every client touchpoint reflects your impact. Explore ways to work with me.